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Insight & Opinion

The DDC Advocacy Blog

Teresa Stepic: Text Messaging and Advocacy: The Perfect Pair

Posted on: May 18th, 2012

What makes texting and advocacy the perfect pair?

As technology and the way we communicate continue to evolve, so do our channels for disseminating messages within advocacy. To be effective, we must adjust how we send and receive communications.

With our help, our clients can use a cross-platform text messaging approach to educate their advocate base and mobilize them to take action.

Incorporating a texting program into a communications strategy not only increases the reach and frequency of a message. It delivers that message to an advocate’s mobile device, empowering immediate action.

The quickness of texting, the response of loyal advocates and the ability to make a difference solidifies texting and advocacy as the perfect pair.