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B.R. McConnon III

No Greater Sacrifice

by B.R. McConnon III

Posted on September 24, 2010

Last night the No Greater Sacrifice Foundation held its Inaugural New York Dinner at Gotham Hall to honor Lt. Gen. John F. Mulholland, Jr., Commanding General, U.S. Army Special Operations Command, and Laurence Fink, Chairman and CEO of Black Rock. The event was emceed by Becky Quick of CNBC’s Squawk Box, and was a complete success, with an oversold 600 person audience, and $1 million raised in support of the cause. As an advisory board member, I was proud to be in attendance.

General Mulholland spoke of the bravery of the Special Forces who entered into Afghanistan within weeks of September 11th, and their commitment to carry out their mission in a manner that would make America proud. He added a bit of levity when he described American soldiers riding the smaller Afghan horses through the mountains as they liberated small towns and villages. And he spoke of the sacrifices they made to carry out their mission.

Larry Fink spoke of the country’s, and particularly New York’s, gratitude for the selflessness the men and women in our armed services demonstrated, and reaffirmed Wall Street’s commitment to them, and to NGS, with a pledge to raise twice as much at next year’s event.

The most compelling content of the evening, however, came from the servicemen and their families, who despite suffering unimaginable losses, continue to believe in their mission, and to express gratitude for the support that they receive from NGS and other similar organizations. Their commitment to their families, the memories of loved ones lost, and their belief in their mission is truly inspiring and humbling. 

Since its formation in February of 2008, NGS has committed full funding for college educations to over a dozen fallen and wounded soldier families.  Its goal over the next few years is to greatly expand its reach so that those who serve our country and suffer permanent injuries can rest assured that their children receive the education they deserve.

Chairman and Founder Kirk Rostron and the other members of the Board of Directors formed NGS as a  501(c)3 charity with the mission to fund college educations for the children of our fallen soldiers. It is staffed solely by volunteers and does not have any paid employees or professional fundraisers.  NGS contributes 100% of its funds to this cause.

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